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Strategic Tourism & Hospitality Management HNC/HND/BA (Hons) Degree

OVERVIEW

This is a key area of both the domestic and global economy. As such there is a real demand for talented individuals who understand the management of tourism and hospitality businesses, and who can think strategically about business development. The courses that we offer are designed to make sure that those talented individuals are you and your fellow students, providing you with the skills and knowledge to be successful in this growing market.

WHY CHOOSE THIS COURSE?

Strategic Tourism and Hospitality Management HNC

This course examines the fundamentals of a project and how to successfully manage one. It covers a broad range of topics, from the environment in which businesses operate to how to respond to and manage stakeholder and market needs. You should also be able to develop the skills and knowledge that will help prepare you to continue your studies at HND and BA (Hons) Degree levels within CU Scarborough should you wish to gain higher level academic qualifications and/or professional qualifications.

Strategic Tourism and Hospitality Management HND

You can apply to this course directly or it can be a progression from successfully completing the HNC programme with CU Scarborough. This course focuses on strategic management, decision making and sustainability in the tourism and hospitality industry, covering abroad range of topics, from critically evaluating the emerging theme of sustainable tourism to developing a critical appreciation of decision making theories and principles and how these relate to hospitality, travel and tourism.

Strategic Tourism and Hospitality Management BA (Hons) Degree

This course focuses strongly on the strategic aspects of the industry, and examines current emerging issues that you will face in the work environment. It also covers the impact of the wider environment on the sector, how to set a strategy for a hospitality or tourism based business, and how to strategically market an organisation, sector or even a country. You should also be able to develop the skills and knowledge that will help prepare you to gain professional qualifications.

WHAT WILL I LEARN?

Strategic Tourism and Hospitality Management HNC (year 1)

  • Project fundamentals
  • Managing the project
  • Managing activities
  • The project and business environment

On successful completion of the programme you should be able to demonstrate knowledge and understanding of:

  • The external environment in which a business or organisation operates – the business context in which the project is created and the common factors that influence the success or failure of projects;
  • How to respond to and manage stakeholder and market needs– including project strategy and lifecycle, methodologies, project support, contract management, stakeholder theory, defining the business case, agreeing terms of reference and business case reporting;
  • Internal resources management – project strategy and lifecycle, methodologies, project support, contract management;
  • Human behaviour in an organisational context – principles and practices, including team competence requirements, managing project teams and conflict management;
  • Information management – the theories related to evaluating information and its use in planning, managing and enhancing current practice;
  • Project management in an organisational context – principles and practices, including business culture and quality management.

Strategic Tourism and Hospitality Management HND (year 2)

  • Decision making for tourism and hospitality managers
  • Strategic management for tourism and hospitality
  • Human resource management in tourism and hospitality
  • Sustainable tourism and destination management

On successful completion of the programme you should be able to demonstrate knowledge and understanding of:

  • Hospitality – you will examine the theories and concepts related to the management of food, beverage and accommodation in an international service context, including an understanding of the diversity of the hospitality industry;
  • Tourism – you will critically evaluate the emerging theme of sustainable tourism by examining examples of sustainable tourism. You will gain a critical insight into the operating systems of the tourism industry from the perspective of the tour operator and will explore issues such as: marketing, product development, subcontractor relations, the role of Non-governmental organisations (NGOs), consumer relations and ethical consumerism;
  • People – people are such a critical success factor within both sectors, it is essential you develop a critical appreciation of Human Resource Management (HRM) theories related to planning, recruitment, motivation and training, performance management and employment legislation and regulations;
  • Operations – you will develop a critical appreciation of decision making theories and principles and how these are related to the hospitality and travel and tourism sectors. You will then begin to look at the core theories and concepts related to strategic management and critically evaluate how these might be applied in the context of both sectors;
  • Entrepreneurialism – will be required to consider all aspect of hospitality and travel and tourism management from the perspective of the business owner. You will particularly focus on the skills and competencies required to be a successful entrepreneur in these sectors.

Strategic Tourism and Hospitality Management BA (Hons) Degree (year 3)

  • Emerging issues in the tourism industry
  • Strategic business impact
  • Business strategy for tourism and hospitality
  • Marketing strategies for tourism and hospitality
  • Understanding the global tourism and hospitality industries
  • Travel and tourism operations
  • Hospitality operations
  • Marketing in tourism and hospitality
  • Decision making for tourism and hospitality managers
  • Strategic management for tourism and hospitality
  • Human resource management in tourism and hospitality
  • Sustainable tourism and destination management

In addition to the previously listed information, on successful completion of the programme you should be able to demonstrate knowledge and understanding of:

  • Finance – you will look at the sources, uses and management of finance; the use of accounting and other information systems for the management of hospitality and tourism. At this level you will be introduced to the key financial data which can inform managerial decision making within both sectors. You will consider the methods used to analyse and interrogate the data as well as issues related to the accounting principles;
  • Marketing – you will look at the theories related to marketing strategy, planning and implementation within the hospitality and tourism industries. You will deepen your understanding of the operational marketing requirements of both sectors with a critical consideration of marketing strategy, including a consideration of the emerging principles of relationship based marketing and how this can be applied in the hospitality and travel and tourism sectors;

HOW WILL THIS COURSE BE TAUGHT?

This course will be taught through a variety of methods – lectures, tutorials, self-directed learning, textbooks, module webs, scenario-based learning sets, professional libraries and resources, journals and case studies, seminars, discussion forums and peer-to-peer learning.

PROFESSIONAL BODY QUALIFICATIONS

Modules within the programme include units based on the Confederation of Tourism and Hospitality (CTH) professional qualification. Meaning upon completion of the course you will have the opportunity to secure the professional qualification. 

Strategic Tourism and Hospitality Management HNC
Confederation of Tourism and Hospitality Level 4 Diploma in Tourism Management.

Strategic Tourism and Hospitality Management HND
Confederation of Tourism and Hospitality Level 5 Advanced Diploma in Tourism Management.

Strategic Tourism and Hospitality Management BA (Hons) Degree
Confederation of Tourism & Hospitality level 6 Graduate Diploma.

This is not, however, a condition of academic credit: assessments for the professional qualification will be independent from that undertaken for the academic award.

HOW WILL I BE ASSESSED?

Assessments will take the form of individual and group coursework, which is vocationally relevant. The wide range of assessment techniques used at CU Scarborough will ensure that you have every opportunity to demonstrate your skills and knowledge in full.

There are no traditional final examinations to worry about. Instead, we will assess your learning through course work and presentations. Assessments take place during and at the end of each six-week block.

TEACHING CONTACT HOURS

As a full-time student a normal learning block will mean that you get 18 hours of teaching each week in groups of approximately 25-50 students. Depending on the course you have chosen, you will attend morning (9.00-13.00) or afternoon (14.00-18.00) sessions. You will also need to attend one two-hour tutorial each week.

Entry Requirements

Strategic Tourism and Hospitality Management HNC

64 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Strategic Tourism and Hospitality Management HND

80 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Strategic Tourism and Hospitality Management BA (Hons) Degree

UK/EU Students

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

International Students

To apply for this course as an international student you must:

  • Meet the above entry criteria with either UK or equivalent qualifications.
  • Be trained to English language proficiency level IELTS 6.0 (HNC - year 1/HND - year 2) or IELTS 6.5 (Degree/Top Up - year 3).

Access to HE Diploma

A pass in the Access Diploma. Plus GCSE English Language and Mathematics at grade A-C, or specified equivalents. In addition, the need to pass our own internal Maths/English test and interview.

Foundation course

This degree programme has an integral stage 0 attached to it, if you do not meet the entry requirements you may enter at the Foundation level. Successful completion of the following will guarantee you access onto this degree programme: 

We understand that not everyone fits easily into this national framework, particularly if you already have professional work experience. If you’d like to discuss with us what your qualifications and/or experience allow you to study, please get in touch and we’ll try to help.

FEES AND FUNDING

Full-time course is: £6,009 per year

For the academic year 2017/18, each six week block will cost £1,502.25. A full academic year is made up of four of these blocks, so this means that a normal full-time year is £6,009. This covers some of your learning materials, all your classes and online tutorials. 

The part-time course fee is dependent on how many modules you choose to study in an academic year.

Each stage of the qualification (HNC/HND/Degree) will require you to complete four academic blocks. You can study up to four blocks in one academic year or study at a slower pace (usually three academic blocks per year). Please note if you do study at a slower pace you will need to re-enrol to complete your studies in the next academic year.

For the academic year 2017/18 each block for part-time students will cost £1,502.25. Therefore, the total fee per stage of your qualification if completed in the academic year 2017/18 is: £6,009.

International course fee for 2017/18 is: £8,725.

Funding

As a full-time student or part-time student resident in the UK or EU, you can apply for a loan to cover the cost of your tuition fees at Student Finance England.

HOW TO APPLY

You can make your application in two ways:

• If you’re interested in a full-time course your application must be submitted via UCAS. Once you’ve registered you can start the application process; you’ll need our unique institution code C85, the code for your preferred course and the campus code 6.

• If you want to apply for our part-time course please complete our online application form.

How will this course enhance my career prospects?

Strategic Tourism and Hospitality Management HNC

On successful completion of your HNC, you might choose to continue your academic studies to gain an HND or BA (Hons) Degree in Strategic Tourism and Hospitality Management, but if you decide to seek employment, you could have a range of opportunities available to you. Typical jobs could include a project support assistant or other junior roles within a project environment.

Strategic Tourism and Hospitality Management HND

On successful completion of your HND qualification you are poised to study to degree level. But if you’d prefer to move into employment, you should find that your new skills are aligned to a variety of roles, within the tourism and hospitality industry to start your management career.

Strategic Tourism and Hospitality Management BA (Hons) Degree

With a BA (Hons) Degree qualification, your chances of employment should be improved and the level at which you enter the jobs market could mean a higher salary. The skills and knowledge you acquire during your studies may increase the options available to you, and typical career opportunities available to you could include Graduate training schemes in hotels and middle management and advisor roles in the tourism and hospitality industries.

WORK PLACEMENTS

We plan to support you on your journey from student to graduate and hopefully employment by facilitating and encouraging work placements and internships to help you stand out from other graduates.

Sandwich years and placements give you the opportunity to gain further insight into the industry or career you are seeking to follow. This enables you to contextualise the theoretical models and concepts discussed in the classroom in the work place. Furthermore, if you choose to take advantage of a placement or sandwich year this version of the degree will help to increase your employment prospects by acquiring skills and gaining an understanding of what employers expect of graduates.

WHAT ARE THE FACILITIES?

We have invested £15 million in new, state-of-the-art facilities that will equip students with everything they need to succeed in their studies. CU Scarborough is a fantastic example of an education facility built to meet the needs of students, arranged around an open central atrium, featuring IT suites and lots of individual, group and silent study spaces. Our library stocks essential and recommended readings and over 115,000 eBooks. We have spaces for all the services you need, including careers guidance, student support, a café, prayer rooms and social areas.

ADDITIONAL INFORMATION

CU Scarborough (CUS) has been established as a new campus in North Yorkshire. It will operate through one of Coventry University’s wholly-owned subsidiaries (Coventry University College Ltd.) and is being supported by the wider Coventry University infrastructure.

APPLY FOR THIS COURSE ORDER A PROSPECTUS
Course code:
CUSCU009
Duration:
  • HNC: 1 year full time; 14 months part time (UK/EU only)
  • HND: 2 years full time; 30 months part time (UK/EU only)
  • Degree: 3 years full time; 48 months part time (UK/EU only)

Qualification:
  • HNC/HND
  • Undergraduate Degree

Course type:
  • Full time
  • Part time (UK/EU only)

Fees:
£8,725

Contact Details:

CU Scarborough

+44 (0)1723 336700