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Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Event Management BA (Hons)


This course runs in 2017/18. 

The events industry is rapidly developing across its broad spectrum including sporting events, corporate events, music and festivals, alongside specialist events such as wedding planning. This dynamic course is designed to meet the specific demands of this fast-paced and exciting industry.


Large crowd of people at a music festival in a fieldThis course allows you to engage directly with companies in the event industry, allowing you to take your academic theory straight into the practical arena. To help you to become a successful event manager, we develop your skills in research, decision-making, communication, customer service, teamwork and leadership.

If you choose this course you will benefit from:

  • links within the event industry via the School's extensive contacts in the field. Opportunities in the past have included: associations with the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG); helping to organise and participate in events run by the British Council, including the Going Global 2013 Conference in Dubai; working in various event roles at major music concerts at the NEC, NIA and the Ricoh Arena; and operating as event co-ordinators at the World Cup Rugby Sevens event in Moscow;
  • event_management3the School's international network within the event industry also includes key collaborations in the Far East, Russia, Dubai, Qatar, the United States and Brazil;
  • experienced teaching staff who bring professional and/or research expertise into their teaching;
  • practical experience of working on event management projects through our extensive volunteering network. This allows you to engage with industry partners and progress through each stage of an event, covering aspects such as the bidding process, design, costing, logistics, marketing, implementation and feedback with the client;
  • academic field visits and volunteering opportunities (upon successful
    application) to help build your CV and apply your management theory;
  • working in collaboration with Coventry University’s Students’ Union providing a range of events for clubs and societies, as well as being actively involved with the organisation and delivery of a number of key University events;
  • event_management4the opportunity to participate in (subject to successful application) international workshops and conferences. In the past our students have participated in workshops at universities in Groningen and Cologne;
  • Coventry Business School is currently a member of European Foundation of Management Development (EFMD) and the Association of Business Schools (ABS).


Association of Business Schools   European Foundation for Management Development (EFMD)     Association for Events Management Education (AEME) member


Memberships shall be reviewed in accordance with the relevant body’s standard review process and subject to the University maintaining the same high standards of course delivery.


Throughout this course you will learn the principles and frameworks related to management from an event perspective. You will also learn how to apply theory, analyse complex problems, construct arguments and form reasoned conclusions.

You will cover the following core course themes: management, strategy, finance, event marketing, entertainment industry practice, project management and venue operations management, economic impacts of events and international event management.

You will learn how this translates into practice on industry placements and voluntary projects throughout the course. You will also develop key IT skills specific to the events industry such as Eventsforce software training.


Your course will be based on a series of lectures and smaller seminars or workshops. Seminars and workshops are interactive and may involve hypothetical problem questions, case studies and the analysis of more theoretical issues. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.


Assessment methods on your course will be a mixture of examinations and coursework. An estimated percentage breakdown of how your final grade is assessed is as follows:

  • Reports: 33%
  • Exams: 21%
  • Presentations: 23%
  • Other: 23%

A compulsory Add+vantage module must also be completed: please see the page on the Add+vantage scheme for more details.


In a typical week you will have up to 15 contact hours of teaching and this will break down as:

Personal tutorial/small group teaching: 3 hours of industry contact, field visits, personal mentoring, surgery hours each week;

Medium-group teaching: 6 hours of seminars and workshops each week;

Large-group teaching: 6 hours of lectures each week;

Personal study: Likely to be 22 hours each week studying and revising in your own time, including some guided study using handouts and online activities.

Entry Requirements

Essential entry requirements

5 GCSEs at grade A*–C including English, Mathematics, or specified equivalents.

Typical offers

A-Levels: BBC.

BTEC Level 3 Extended Diploma: DMM.

Access: The Access Diploma to include 30 Level 3 credits at Merit. Plus GCSE English Language at grade C and GCSE Mathematics at grade B, or specified equivalents.

International Baccalaureate Diploma: 29 points.

Find out more about acceptable equivalent qualifications here.

English as a Foreign Language: This course requires IELTS 6.0. If you don’t have the required level of English then view our range of Pre-Sessional English courses.

How will this course enhance my career prospects?

A number of our graduates have gone on to occupy positions in the event industry within a variety of national and international companies.

This course can provide an excellent foundation for careers in all areas of the event industry including sports, arts, music, conference, festivals, exhibition and charity sectors, as well as wedding planning and the corporate hospitality market.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.


Included in the fees

  • Specified core reading material;
  • Any mandatory UK residential field trips;
  • Any mandatory UK site visits and trips;
  • 1,000 sides of black and white laser prints;
  • Tuition fee waiver for placement and study abroad year.

Additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip.

This will be updated with more specific information on the books and equipment you will receive as soon as it becomes available.

For more details about the No Hidden Extras programme, click here for further details.

No Hidden Extras is part of our student promise, and by accepting your offer of a place with us, a Student Contract will be formed between you and the University.


The focus on preparing students for successful futures sets Coventry apart as a university. The key: developing and enhancing students' employability, and delivering a serious competitive advantage in the jobs market. At Coventry, that starts right from the beginning.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and which broaden students knowledge and skills within a work focused environment. There is a very broad range of Add+vantage free-choice subject areas, and they are arranged in themes.

Click here for further details.


You will have the opportunity to develop your international experience via our extensive global network. This includes collaborative partners in the United States, Europe, Qatar, Dubai, Russia and Australia. The School works closely with the International Office to provide a range of overseas opportunities. If you choose the four-year option you can spend your third year abroad.

During this course you will have the opportunity to go on study visits both in the UK and overseas to see aspects of the international event industry first-hand. You will have additional mini-visits throughout the course including a final year visit to one of our collaborative partners, where you will have the chance to explore event management issues.


Centre for Global Engagement logoDid you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2014/15, we were able to provide a total of 2,264 student experiences abroad that lasted at least five days, 73% of which were our own organised trips for undergraduates and 27% from postgraduate travel. Plus, we’ve been able to help more than 5,000 students spend time in other countries, from America to China, India and beyond.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

The objectives of the programme, in which eligible undergraduate and postgraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Explore our Global Leaders Programme.

Zoe What our students say – Zoe Dickinson

Excelling at University is down to the attitude you have, but my personal successwould not have been possible without the support from my lecturers.


Please note that all international visit / opportunities and placements are subject to successful student application and criteria being met. Locations, conferences and work experience are all subject to change. Please contact the faculty for up to date information.

Course code:
  • 3 years full-time; 4 years sandwich (study abroad or work placement)

  • Undergraduate Degree

Course type:
  • Full time
  • Sandwich course


Contact Details:

International Office

+44 (0) 24 7765 2152