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Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Media and Communications BA (Hons)


This course runs in 2017/18

This course responds and develops every day due to the challenge of what it means to be a media professional in the 21st Century. Our course is continually evolving, with input from researchers, practitioners and industry professionals.


This course is designed to produce graduates who will be at the forefront of a wide range of careers within the media and cultural industries. You will focus on the emerging areas of social, open and mobile media, alongside the rapidly transforming established media.

This course has a distinctive international scope, which can enable you to study, gain professional experience and take part in research projects abroad.

If you choose this course you may benefit from:

  • dedicated, flexible learning environments that are designed for the future;
  • the opportunity to meet world-leading experts in new media and traditional media;
  • experienced teaching staff who are leading scholarship in their fields and who bring their research or professional expertise into your classes;
  • the opportunity to take part in research projects in cities all over Europe and beyond and become a 21st Century media professional pro-sumer (a media producer, distributor and consumer);
  • the option of applying for invaluable experience of working, or studying abroad, on a year long placement;
  • the opportunity to review our world cinema premieres, and use social networks, blogs and mobile media to make your views heard around the world;
  • an active engagement in live and professional media and cultural projects with your fellow students and with staff who are active in research and practice;
  • the department’s international links, e.g. with Zhejiang University of Media and Communications (ZUMC) in China and Jean Moulin University, Lyon, France where we have sent students on extended study periods;
  • access to pro-sumer media equipment via our dedicated Media Loan Shop.


Over the course of the three years you will cover the key areas of: new media, global and international contexts of media and culture, historical context, theoretical context, media and cultural research, and media and cultural production.

In your first year you will cover the above key areas of theory and learn about how to apply them to practical examples of the media. You will also learn the essentials of how to research.

In the second and final years you will cover more areas of the media in depth, such as: Research and Methodology, Sound and Music in the Digital World, Digital Screen Cultures or Cultural and Semiotic Analysis of Advertising, Transcultural Film, Communication Practice or Experimental Narrative.

At the end of the second year you will have the option to apply for a placement or study abroad year before completing a global digital media study and a major project or dissertation in your final year.


Your course will be based on a series of lectures, with associated seminars, workshop practical classes. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.


An estimated percentage breakdown of how your final grade is assessed is as follows: coursework, essays 35%; research projects 25%; practical project work 20%; group work etc.10%; presentations, posters etc.10%.

A compulsory Add+vantage module must also be completed.


In a typical week you will have up to 15 contact hours of teaching and this will break down as: 

Personal tutorial/small group teaching: 1 hour of tutorials (or, later, individual project supervision) each week.

Medium group teaching: 11 hours of seminars, workshops or practical classes each week.

Large group teaching: 3 hours of lectures each week.

Personal study: 20 hours each week studying and revising in your own time - including guided study using hand-outs, online activities etc.

Entry Requirements

Essential Entry Requirements:

5 GCSEs at grade A*-C including English or specified equivalents.

Typical Offers

A-Levels: BBB preferably to include one from Media, Film Studies or related subjects.

BTEC Level 3 Extended Diploma: DDM in Media.

Access: A pass in the Access Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.

International Baccalaureate Diploma: 31 points to include English at Higher level

Find out more about acceptable equivalent qualifications here.

English as a Foreign Language: This course requires IELTS 6.0. If you don’t have the required level of English then view our range of Pre-Sessional English courses.

Additional Information: You will be required to submit a portfolio/show reel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

How will this course enhance my career prospects?

You will study a Professional Experience module during your second year, which requires you to undertake four weeks of professionally based activity.

You also take Add+vantage modules, these are mandatory employability modules designed to help students develop more of the practical skills and capabilities sought-after by employers - for more information please see page 50. In addition, you have the opportunity to apply for a one-year professional placement between years two and three.

The course helps to prepare youto work at an appropriately professional level within the media and cultural industries. It is designed to enable you to work for a range of media organisations, which may include the BBC, independent companies, global media organisations, or as a freelance/independent media manager, producer or researcher. Graduates of the course have gone on to work within the film industry, advertising, television, radio, communication management and PR, publishing, the arts and creative media, and media education.

Many graduates from the course also choose to continue their studies at Masters level.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

The Faculty of Arts and Humanities have their own Creative Futures unit provides a programme of workshops, embedded learning, lectures, professional experience and one-to-one guidance to help you develop the transferable skills and enterprising habits required for a successful career.


Included in the fees:

  • Specified core reading material;
  • Any mandatory UK residential field trips;
  • Any mandatory UK site visits and trips;
  • 1,000 sides of black and white laser prints;
  • Tuition fee waiver for placement and study abroad year;
  • A mobile technology pack, which enables you to benefit from mobile working and learning with 24/7 access

Additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip;
  • Any additional printing: £50+ per year;
  • Any optional site visits and trips; Media consumables: £50+ per year

For more details about the No Hidden Extras programme, click here for further details

No Hidden Extras is part of our student promise, and by accepting your offer of a place with us, a Student Contract will be formed between you and the University.


The focus on preparing students for successful futures sets Coventry apart as a university. The key: developing and enhancing students' employability, and delivering a serious competitive advantage in the jobs market. At Coventry, that starts right from the beginning.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and which broaden students knowledge and skills within a work focused environment. There is a very broad range of Add+vantage free-choice subject areas, and they are arranged in themes.

Click here for further details.


There are opportunities to go on short visits and research field trips locally, nationally and internationally as part of your formal studies. We review the places visited on an annual basis.

Recent field trips have included: Amsterdam, Berlin, Bilbao, Copenhagen, Hangzhou, Malmo, New York, Paris, Prague, Udine and Venice. The course is seriously committed to the international context of media and culture; this is reflected strongly in the course curriculum.

The University offers financial support through the Centre for Global Engagement (CGE) for such visits.


Centre for Global Engagement logoDid you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2014/15, we were able to provide a total of 2,264 student experiences abroad that lasted at least five days, 73% of which were our own organised trips for undergraduates and 27% from postgraduate travel. Plus, we’ve been able to help more than 5,000 students spend time in other countries, from America to China, India and beyond.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

The objectives of the programme, in which eligible undergraduate and postgraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Explore our Global Leaders Programme.

What our students say - James Lambert

The course is a good mix of practical journalism and theory, taught by professional, friendly people in an environment that feels simultaneously welcoming and challenging.


Please note that all international visit/opportunities and placements are subject to successful student application and criteria being met. Locations, conferences and work experience are all subject to change. Please contact the Faculty for up to date information.

Course code:
  • 3 years full-time; 4 years sandwich (study abroad or work placement)

  • Undergraduate Degree

Course type:
  • Full time
  • Sandwich course


Contact Details:

International Office

+44 (0) 24 7765 2152