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Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Illustration and Animation BA (Hons)


This Illustration and Animation course runs in 2017/18.  

If you enjoy creating your own worlds, developing characters and telling stories in pictures, this course offers the opportunity to immerse yourself in that world and learn about how to become successful in illustration and animation.


This course provides an exciting mixture of approaches to animation and illustration and can provide you with the necessary skills to function as a professional.

If you choose this course you may benefit from:

  • the opportunity to exhibit your work at national and international events. Previous students have exhibited their work at such prestigious events as New Designers, Free Range and the Hangzhou Animation Festival;
  • the opportunity to apply to undertake a work placement or study abroad between years two and three;
  • a teaching team who represent a dynamic range of experience within illustration and animation practice. From publishing to animation and CGI, these award-winning practitioners bring the reality and expectation of creative professional practice into the studio;
  • guidance on a range of technologies, both traditional and technological, that are used in both illustration and animation at a professional level;
  • the opportunity to compete for nationally acclaimed awards. Previous successes include the Macmillan Prize for Children’s Book Illustration, the D&AD Yellow Pencil, Creative Conscience and YCN.

illustration_animation3 illustration_animation4


This course is based around a wide range of approaches to the development of your own work in relation to both illustration and animation. You will learn a range of image-making techniques, both traditional and digital with an emphasis on ideas generation.

Drawing is a key element that will underpin your studies but you will also study a range of approaches to both disciplines so that you can begin to develop your own signature style.


Your course will be primarily based on the development of your studio practice but you will also have lectures, seminars and workshops.


Our Film Production and Photography courses are ranked no.1 by Guardian University Guide 2018


A range of assessment methods will be used in conjunction with clearly defined coursework tasks. Subject specialists, after grading the submission, will be available to give you feedback and assess your work.

Where appropriate, you are encouraged to work with writers or experts in related disciplines. You will credit all participants and must be able to demonstrate your particular contribution to any external collaborative project.

An estimated percentage breakdown of how your final grade is assessed is as follows: practical coursework 70%; essays/reports 20%; presentations 10%. A compulsory Add+vantage module must also be completed, please see page 21 for more details.

A compulsory Add+vantage module must also be completed: please see the page on the Add+vantage scheme for more details.


In a typical week you will have up to 16 contact hours of teaching and this will break down as:

Personal tutorial/small group teaching: up to 1 hour smaller tutorial/seminar with focused tutor contact

Medium group teaching: 1 hour seminar each week

Large group teaching: 14 hours of studio practice each week

Personal study: 20 hours each week studying and revising in your own time

Entry Requirements

Essential Entry Requirements:

5 GCSEs at grade A*-C including English.


A-Levels: BBC to include at least one Art or Design subject

BTEC Level 3 Extended Diploma: DMM in an Art or Design subject

Access: A pass in the Access Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.

International Baccalaureate Diploma: 29 points to include Visual Arts or Design Technology at Higher level

Find out more about acceptable equivalent qualifications here.

English as a Foreign Language: This course requires IELTS 6.0. If you don’t have the required level of English then view our range of Pre-Sessional English courses.

Additional Information: You may be required to submit a portfolio/showreel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

How will this course enhance my career prospects?

Some graduates of this course have gone on to become successful illustrators and animators, including published writer/illustrators who have had their work published both in the UK and internationally. The course is designed to reflect the expectations of creative, professional practice, encouraging students to produce work of the highest calibre. You will have the opportunity to undertake a commission, live brief or competition brief in order to give you a sense of the demands of working for a client or external agency. In your third year you will be expected to choose a project that relates to your prospective career path and that could be a significant addition to your portfolio.

You will be expected to have fulfilled the requirements of the brief to the highest possible standards and to have demonstrated professionalism through both the execution of the work and the management of your production schedule.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

The Faculty of Arts and Humanities have their own Creative Futures unit provides a programme of workshops, embedded learning, lectures, professional experience and one-to-one guidance to help you develop the transferable skills and enterprising habits required for a successful career.


Included in the fees:

  • Some essential art materials provided through workshops;
  • Any mandatory UK site visits and trips; 
  • 1,000 sides of black and white laser prints; 
  • Tuition fee waiver for placement and study abroad year

Additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip;
  • Any additional specialist printing: £50+ per year

For more details about the No Hidden Extras programme, click here for further details

No Hidden Extras is part of our student promise, and by accepting your offer of a place with us, a Student Contract will be formed between you and the University.


The focus on preparing students for successful futures sets Coventry apart as a university. The key: developing and enhancing students' employability, and delivering a serious competitive advantage in the jobs market. At Coventry, that starts right from the beginning.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and which broaden students knowledge and skills within a work focused environment. There is a very broad range of Add+vantage free-choice subject areas, and they are arranged in themes.

Click here for further details.


The University encourages students to engage with the creative world beyond the UK. This has included cultural trips to New York, Barcelona, Prague, China and Berlin.

There are also field trips within the UK that are designed to enhance students understanding of both the history and developments within the broader creative world.


Centre for Global Engagement logoDid you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2014/15, we were able to provide a total of 2,264 student experiences abroad that lasted at least five days, 73% of which were our own organised trips for undergraduates and 27% from postgraduate travel. Plus, we’ve been able to help more than 5,000 students spend time in other countries, from America to China, India and beyond.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

The objectives of the programme, in which eligible undergraduate and postgraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Explore our Global Leaders Programme.

Illustration and Animation Student Profile ImageWhat our Students Say – Saffron Worwood

Coventry University taught me how to illustrate and animate professionally and now as a graduate I am so excited to use these skills to tackle my career as a stop-motion animator.


Please note that all international visit/opportunities and placements are subject to successful student application and criteria being met. Locations, conferences and work experience are all subject to change. Please contact the Faculty for up to date information.

Course code:
  • 3 years full-time; 4 years sandwich (study abroad or work placement)

  • Undergraduate Degree

Course type:
  • Full time
  • Sandwich course


Contact Details:

International Office

+44 (0) 24 7765 2152