International Business BA | Coventry University

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International Business BA (Hons) Top-Up 2018/19 entry

Course code:


Study options:

1 year full-time
2 years full-time


Coventry University


January 2019
May 2019


Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


Aimed at international students who have already completed either one or two years of their undergraduate studies. This direct entry course will enable you to complete the final years of your undergraduate degree with Coventry Business School.

With over 6,500 students, Coventry University has one of the largest business schools in Europe. Through guest speakers, industry visits, case studies and simulated business projects, we use these links to share their real-world business experiences and bring you up-to-speed with the issues and challenges facing modern businesses.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Course information

International business now touches the lives of everyone across the globe; it is therefore important for anyone working in business to understand the events, trends and forces that play a vital role in shaping commercial success or failure.

We place a significant emphasis on strategy development, recognising that to be competitive in today’s dynamic, complex environment, businesses must become less bureaucratic and more flexible, able to identify market opportunities and shift from one dominant strategy to another. You will be encouraged to adopt the view that all managers need to be involved in the strategic management process to achieve better organisational performance and maintain a position of competitive advantage.

We will examine the tools and techniques to identify and manage key issues for the future of your organisation, such as scanning the environment for critical information, suggesting changes to strategies to take advantage of environmental shifts and working with others to continuously improve work methods, procedures and evaluation techniques.

The course applies the six PRME (Principles for Responsible Management Education) and the course team conveys these principles and values to our students too, integrating them into the curriculum through Corporate and Social Responsibility and areas such as sustainable trading. The Business School has adopted PRME across its portfolio as a framework that is internationally recognised for adaption and change, an area critical for all businesses trading today. This aims to support a generation of students who can focus on not just profits, but sustainability and good corporate citizenship in doing so enhance graduates employment opportunities.




  • Cross-Cultural Management

  • Global Business

  • Academic English for International Business (Stage 2:1)

  • Add+vantage Module

  • Integrated Business Management

  • Fundamentals of Project Management

  • Management of E-commerce


The final year will aim to build on the knowledge gained from your previous undergraduate studies to provide an overview of international business, examining world trade patterns and the functions of international institutions such as the Advertising Industry, SAB Millar (brewing) Health and Fitness Club Industry.

Through guest speakers, real case studies and industry visits, we’ll teach you more about the external forces which affect business decisions.

We’ll also discuss some of the biggest challenges and issues businesses now face, such as market uncertainties, nations’ changing foreign policies, disruptive innovation and changing business models.


  • Principles of Strategy

  • Globalisation of Markets

  • Academic English for International Business (Stage 3:1)

  • Add+vantage Module

  • International Human Resource Management

  • International Logistics

  • International Marketing


We are ranked as the 13th best University in the United Kingdom - Guardian University Guide 2019

In more detail...

  • Guest speakers programme has also drawn in prominent speakers from the field of international business in recent times to share their knowledge and experiences with students.
  • 85% of the School’s ‘Business and Management’ research was recognised internationally in the 2014 Research Excellence Framework (REF), of which 13% received the highest ‘world-leading’ classification.
  • Field trips to multinational organisations within a range of sectors and industries. Recent visits have included a visit to Jaguar Land Rover and Manchester United in the UK as well as visits to New York in the United States; Berlin, Germany; Paris, France among others (additional costs may apply).

Coventry University is ranked 6th best in the UK for Economics and 18th in the UK for Business, Management and Marketing in the 2019 Guardian University Guide.

The International Business BA course of study typically covers the following study themes:

  • International Business
  • Business Strategy
  • Advanced language option
  • Advanced level topics related to theory and practice in a business environment.

This course can be studied full-time over either one year or two years and may also be taken part-time over two years or more depending on stage of entry. You can start in September or January.

The underlying focus is on developing international business skill sets and inter-cultural perception so that you can think strategically and understand the challenges facing businesses in our modern global economy. As well as traditional teaching and learning methods, such as lectures, workshops and seminars, we will use innovative business techniques and tools, including practical market entry software tools to achieve this.

For example, you will be exposed to real-life case studies with recent examples including Glastonbury Music Festival, the Banking Industry, IKEA, Rocket Internet, Virgin. We also invite a range of guest speakers who will share experiences of managing change and growth in their organisations, supply chain and logistics strategies, marketing and trade management operations, business development and more.

You will have the opportunity to participate in field trips and industry visits, at home and abroad, with recent excursions to Manchester United and Jaguar Land Rover in the UK. In Europe – Barcelona, Brussels, Madrid, Paris, Munich. International – New York (USA), Singapore, Delhi, Mumbai (additional costs may apply).

Many of our teaching staff are research active and will disseminate up-to-date developments in their fields, fostering debate and discussion. For example, recent cohorts have had the opportunity to make use of lecturers’ research outputs in their seminar discussions on areas such as supply chain management (SCM), cyber terrorism, logistics and organisational psychology.

Achievement of learning outcomes in the majority of taught modules is assessed by a combination of written project work, presentations, poster display, seminar papers, written reports, individual written coursework, case studies, time constrained tests, group assignment, presentations plus University examinations set in January or May.

On successful completion, you should be able to:

  • Evaluate the nature of strategic decision-making in organisations within the international arena.
  • Assess the holistic nature of a business organisation and how an organisation interacts with its external environment.
  • Apply relevant business concepts and theories to new contexts.
  • Critically evaluate a given international business context.
  • Apply appropriate business concepts, models or techniques to analyse business problems particularly within an international context.
  • Synthesise and critically evaluate different academic views on a variety of business focussed issues.
  • Identify, analyse and critically assess problems and issues within organisations in both local and international arenas.
  • Demonstrate the ability to communicate and conduct business in a language other than your own native language.
  • Formulate and suggest solutions to business problems particularly within an international context.

In a typical week you will have up to 14 ‘contact’ hours of teaching. This generally breaks down as follows:

  • Personal tutorial/small group teaching: 2 hour of tutorials each week.
  • Medium group teaching: 6 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 6 hours of lectures each week.

In addition, you will be expected to undertake a further 26 hours of self-directed studying and revising in your own time each week, including some guided study using handouts, online activities etc.

This course is international in nature drawing on business practice and real-life case studies from all over the world. You will be taught by international business leaders from across the world, who are invited as guest lecturers on modules to share their knowledge and experience. Furthermore, the international experience of the course team means you will benefit from the experience of lecturers on business operations from Asia, Middle East, Europe, Africa to mention but a few. 

You will also be able to collaborate with students from other international universities on online international learning (OIL) projects.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


Student experiences

The number of student trips abroad for at least 5 days in 2016/17


and counting

The number of students we’ve helped travel internationally so far


global programmes

As well as trips, we offer other opportunities like language courses

Entry Requirements

You must have successfully completed years 1 and 2 of an equivalent course.

You must have successfully completed years 1 and 2 of an equivalent course and you will be required to provide evidence of your ability in the English Language.

English as a Foreign Language This course requires an IELTS score of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You must have successfully completed years 1 and 2 of an equivalent course and you will be required to provide evidence of your ability in the English Language.

English as a Foreign Language This course requires an IELTS score of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2018.

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.



January 2019

£9,250 (per year)

May 2019

£9,250 (per year)


If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.



January 2019

£9,250 (per year)

May 2019

£9,250 (per year)


For the September 2018 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!



January 2019

£12,600 (per year)

May 2019

£12,600 (per year)


For the September 2018 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Career prospects

The business world is increasingly internationally-focused and this course will help to prepare you for a career in a wide range of multinational organisations, businesses, management consultancies and government organisations.

This course will give you the chance to develop and hone your business skills, building on your existing understanding of business and management, while helping you understand the subject in the international context of today's corporate environment.

You will have the opportunity to develop the intellectual and professional skills needed for performing strategic analysis, choosing strategies and executing these strategies with desired results, as well as enhancing your cross-cultural awareness and competence, interpersonal, communicative and collaborative-working skills, all directly relevant to employers and of great value when seeking future employment.  

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Graduates of our international business courses have found employment positions within generalist HR, general management, specialist pay and reward, people development and employee relations roles.


By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. The Contract will detail your rights and the obligations you will be bound by during your time as a student and will contain the obligations that the University will owe to you. We encourage you to read the Contract before you accept an offer of a place and before you enrol at the University. A copy of the 18/19 Contract can be found here.