The course normally lasts either three or four years when studied full-time and starts late September. You also have the option to choose a year undertaking study abroad or a professional placement, instead of choosing the Industrial Enhancement Year 3.
You will have access to a base studio with your year group colleagues, which is where you will have the opportunity to learn through design exploration, discussion, sketching and making. There will also be a series of lectures with associated seminars and workshop practical classes. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.
Several pieces of design work will be tackled each year. Projects are set to fully represent the range and duration expected in commercial practice. Specific ‘drivers’ of design, such as environmental impact, inclusive design, blue sky thinking, commercial issues around automotive and transport design, engineering or brand image will provide a range of changing and demanding possibilities.
You will have opportunities to work on collaborative projects with industrial partners. Recent student collaborative projects have been carried out with: Bentley Motors, GM North America, MG/SAIC, Ricardo, Aston Martin, Ferrari, Bowler, Jaguar Land Rover, and the Formula Student racing car and Eco-marathon car (in collaboration with CU Motorsport Engineering).
As the course progresses, you will follow a ‘self-selected display’ format when selecting items for exhibition or inclusion within your portfolio, common in art and design practice. The act of choosing your most powerful work develops valuable skills in self-promotion, reflection and helps to inform personal development.
During your course of study, you will have lots of opportunities to visit the leading exhibitions and major design events, such as the Geneva Motor Show. We organise fieldtrips, for example, to Stuttgart, Germany, to visit Audi in Ingolstadt and the Porsche and Mercedes Museums and Technik Museum Speyer.
We pride ourselves on having visiting designers, consultants and researchers from major design, creativity and brand management consultancies, such as Imagination and Seymour Powell.